Best Use of Video in a Campaign

This category is aimed at establishing the most creative and effective use of video in a digital PR campaign or programme. This could be short- or long-form and/or live. Judges will be looking for examples of work that have engaged online audiences and can prove ROI. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

Best use of Audio in a Campaign

This category is aimed at establishing the most creative use of audio as a communication tool in a digital campaign. This could be (but is not limited to) short or long-form podcasts and/ or live recordings. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

Best Use of Paid Media in a Campaign

This category is aimed at establishing the most creative and effective use of paid media in a digital PR campaign or programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

Best Use of a Communication Tool in a Campaign

This category is aimed at establishing the most creative use of a communication tool in a brand campaign. This could be (but is not limited to) Snapchat, Pinterest, Facebook Live, or chat bots. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

Best Use of Reporting and Measurement in a Campaign – sponsored by CARMA

This category is aimed at establishing the best digital or social campaign or programme that has used reporting and measurement. You should detail how the reporting or measurement programme was innovative, how it was conceived and the benefits gained. This could be a one-off campaign or for an ongoing programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

Best Use of Content Marketing in a Campaign

This category is aimed at establishing the best campaign or programme that has used content marketing (defined as a marketing activity that has a hero or hub piece of content at its core). The judges will need to see evidence of the strategy, production, and execution of the campaign. This could be a one-off campaign or an ongoing content programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

Best Use of Social Influencers in a Campaign

An influencer is an individual who has the power to affect decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. This category is aimed at establishing the best campaign or programme that has used social influencers. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

Best Social Media Campaign – Sponsored by Milk & Honey PR

This category is aimed at establishing the best campaign or programme that has used social media channels. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

Best Digital Marketing Campaign

This category is aimed at establishing the best campaign or programme that has used digital marketing. In particular the judges will be looking for campaigns or ongoing programmes that demonstrate innovative uses of digital advertising, SEO/PPC, websites/microsites, mobile apps, chat bots etc.  Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

In-house Digital Team of the Year

For the in-house digital/communications team which has made an outstanding contribution towards achieving the objectives of their employer. Details of digital-related projects and campaigns undertaken – and outcomes achieved – should be included in the submission. 

Digital Agency of the Year

This prestigious category is aimed at identifying and celebrating the overall top consultancy that performs digital and social media activities for its clients. Factors which will be taken in to account in judging this award will include growth in digital fee income, and client and staff satisfaction and retention. Endorsements from clients and details of other awards won will be taken in to account. 

Digital Professional of the Year

This prestigious category is aimed at identifying and celebrating the overall best digital PR and communications professional of the year. Entries should be sanctioned by the nominee’s director or immediate line manager. Endorsements from colleagues will be taken in to account. As part of the entry the nominee’s CV should be included.

Outstanding Contribution

This category will go to an individual who has offered outstanding service to the digital PR and communications sector over a sustained period of time. The recipient will be decided by the judges. We are not seeking nominations for this award. 

Best Digital Journalist/Blogger

This category will go to a journalist or blogger who has offered outstanding insight to the digital PR and communications sector over a sustained period of time. The recipient will be decided by the judges. We are not seeking nominations for this award.

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